DairyVoice Podcast
DairyVoice is a podcast, with new episodes available twice a month. The series has an exclusive focus on dairy producers and associated industry professionals that need help with cost-savings, efficiency, and other invaluable industry information. The podcast series, features expert speakers from across the United States on topics such as Cow Comfort, Business Management, dairy cash flow, and other current industry issues that arise.
DairyVoice Podcast
Jen Grubb of MilkPEP talks about their initiative to attract targeted consumers to dairy
•
Connie Kuber
•
Episode 156
In this episode of DairyVoice, Connie Kuber of Sealpro Silage Barrier Films speaks with Jenn Grubb. Jen is Senior Marketing Manager with MilkPEP and they discuss initiatives to attract primarily youth to dairy. MilkPEP was borne by a 1990 Act of Congress to increase dairy milk consumption through category-level consumer marketing and they provide milk processors with national programs, actionable resources, industry insights and customizable marketing materials.
This discussion explains who and how they target the consumer to promote milk, including gaming and social media programs.